Animal Instinct Advertising
Marketing News
Animal Instinct Advertising scores again.
“Sammy the Shark” is featured on AZA’s Pizzazz compilation
reel of 2006 “great advertising” television commercials.
Animal Instinct Advertising was the only ad agency in the country attending the 2006 AZA Annual Conference in Tampa this year. We had a wonderful time and instead of exhibiting, attended as many workshops and sessions as possible so we could immerse ourselves in the issues facing zoo and aquarium members.
The icing on the cake was the opportunity to see one of our television spots, “Sammy the Shark,” up on the big screen as part of the past year’s “great advertising” in the Pizzazz compilation reel. There were only 12 commercials featured from submissions around the country, so it was a great honor to be selected. Especially since it allowed us to continue our streak of being featured in Pizzazz for the third year in a row for our work on behalf of the Newport Aquarium. It was also special in that “Sammy the Shark” was our first
animated animal commercial. The animation was created by CGI artist Mark Cretcher of Command X, one of our production partners. To see how this fascinating process was done, click here for “The Making of Sammy the Shark.”