Shows & Events
We create shows and signature events that drive attendance during the off-season. Our philosophy is that shows and signature events should have an entertainment and/or educational component, generate free media coverage, allow for growth and repeatability year-after-year and provide co-promotional and sponsorship opportunities while reinforcing the brand’s unique qualities. For instance, holding an autograph session for a baseball star at an aquarium wouldn’t reinforce the brand – unless the ball player scuba dived and signed autographs underwater. We work closely with marketing, guests services, husbandry and engineering departments as well as promotional partners to ensure events are successful.