Animal Instinct picks up Jeff Beck on lead guitar for penguin commercial.

When the Tennessee Aquarium created its Penguins’ Rock exhibit, they saw an opportunity to communicate the “rock” theme with rock and roll.

We worked with the Hopkins Music Group out of Austin, Texas, to find, negotiate and clear the rights to an affordable Jeff Beck tune as the music track for our commercial – a 30-second music video featuring rockin’ Gentoos and Macaroni penguins. Next stop – the Rock and Roll Hall of Fame.

“Penguins’ Rock” for Tennessee Aquarium

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