Animal Instinct to develop Tennessee Aquarium campaign.

We will be working with the Tennessee Aquarium to develop both a new branding campaign and a new exhibit campaign for the Chattanooga-based Aquarium.

“We’re extremely excited to be working with the Tennessee Aquarium,” said Animal Instinct Advertising President Greg Newberry. “It’s a first class facility which underwent a $30 million saltwater expansion in 2005 called Ocean Journey.”

The Tennessee Aquarium is the largest freshwater Aquarium in the world where visitors follow the path of a raindrop atop the Appalachian forests to the Gulf of Mexico. The new expansion allows visitors to complete that path into the sea.

The Aquarium is located on the banks of the Tennessee River and serves as downtown Chattanooga’s tourism anchor.

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