Author Archives: admin

Shark Fest campaign boosts attendance 24%, revenues 17% and wins National Comcast LAMP Award.

Our proprietary process for developing advertising and marketing campaigns pays off once again. This time, it’s the Shark Fest campaign we created for Adventure Aquarium in Camden, NJ. (Read more)

Original music score – Born to the Sea – written and produced by Animal Instinct for Mermaid Show starring Hannah Mermaid.

We wrote the lyrics and music for our new Mermaid Show, Born to the Sea. (Read more)

AZA Pizzazz honors two TV spots for two different Animal Instinct clients.

We attended the AZA Annual Conference in Kansas City, Missouri, where two more of our clients’ campaigns were featured on the Pizzazz reel highlighting stellar zoo and aquarium commercials. (Read more)

Creative Discovery Museum in Chattanooga taps Animal Instinct for branding campaign and TV commercial.

Our destination marketing expertise for marketing to moms and kids was called on to create a new branding spot for Creative Discovery Museum in Chattanooga, Tennessee. (Read more)

Animal Instinct wins Judge’s Choice, three 1st place and three 2nd place awards from Kentucky tourism association.

We recently received several awards from the Kentucky Travel Industry Association for our work with Newport Aquarium. (Read more)

Brand Strategist Celia Lourens leads South African efforts for Animal Instinct.

Brand Strategist Celia Lourens joined our team and will be representing us in South Africa. (Read more)

Animal Instinct partners with one of the world’s leading professional Mermaids for turnkey shows and events.

We joined forces with Mermaid Melissa to develop conservation-themed Mermaid Shows. (Read more)

National Geographic’s Zeb Hogan stars in our TV spots for Tennessee Aquarium.

National Geographic’s Dr. Zeb Hogan, host of their hit show Monster Fish, stars in commercials for Tennessee Aquarium’s new River Giants exhibit. (Read more)

Alois Alzheimer Center taps Animal Instinct’s emotional branding expertise for their new campaign.

The Alois Alzheimer Center was the first Alzheimer facility in the country nearly 25 years ago and as a result, they’ve been at the forefront of treatment for the disease. (Read more)

Animal Instinct is honored to be featured 8 years in a row on the AZA Pizzazz reel.

We attended the Annual AZA Conference in Atlanta and landed on the Pizzazz reel once again. (Read more)